Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03476E
RGB
3, 71, 110
HSL
202, 95%, 22%
HSB
202, 97%, 43%
CMYK
97, 35, 0, 57
LAB
28, -7, -28
LCH
28, 29, 256
OKLCH
0.38, 0.09, 242
XYZ
5, 6, 16
LUV
28, -18, -35
HWB
202, 1%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.