Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
034953
RGB
3, 73, 83
HSL
188, 93%, 17%
HSB
188, 96%, 33%
CMYK
96, 12, 0, 67
LAB
28, -17, -12
LCH
28, 21, 215
OKLCH
0.37, 0.06, 211
XYZ
4, 5, 9
LUV
28, -20, -12
HWB
188, 1%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.