Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03498E
RGB
3, 73, 142
HSL
210, 96%, 28%
HSB
210, 98%, 56%
CMYK
98, 49, 0, 44
LAB
30, 3, -44
LCH
30, 45, 274
OKLCH
0.41, 0.13, 254
XYZ
7, 7, 27
LUV
30, -17, -58
HWB
210, 1%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.