Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
034A7F
RGB
3, 74, 127
HSL
206, 95%, 25%
HSB
206, 98%, 50%
CMYK
98, 42, 0, 50
LAB
30, -3, -36
LCH
30, 36, 265
OKLCH
0.40, 0.11, 249
XYZ
6, 6, 21
LUV
30, -18, -46
HWB
206, 1%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.