Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
034B70
RGB
3, 75, 112
HSL
200, 95%, 23%
HSB
200, 97%, 44%
CMYK
97, 33, 0, 56
LAB
30, -9, -27
LCH
30, 29, 252
OKLCH
0.39, 0.09, 240
XYZ
5, 6, 16
LUV
30, -19, -34
HWB
200, 1%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.