Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
034F90
RGB
3, 79, 144
HSL
208, 96%, 29%
HSB
208, 98%, 56%
CMYK
98, 45, 0, 44
LAB
33, 0, -42
LCH
33, 42, 270
OKLCH
0.43, 0.13, 252
XYZ
8, 8, 27
LUV
33, -19, -56
HWB
208, 1%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.