Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03509A
RGB
3, 80, 154
HSL
209, 96%, 31%
HSB
209, 98%, 60%
CMYK
98, 48, 0, 40
LAB
33, 3, -47
LCH
33, 47, 273
OKLCH
0.43, 0.14, 254
XYZ
9, 8, 32
LUV
33, -18, -63
HWB
209, 1%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.