Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
035388
RGB
3, 83, 136
HSL
204, 96%, 27%
HSB
204, 98%, 53%
CMYK
98, 39, 0, 47
LAB
33, -5, -36
LCH
33, 37, 262
OKLCH
0.43, 0.11, 247
XYZ
8, 8, 24
LUV
33, -20, -48
HWB
204, 1%, 47%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.