Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03587B
RGB
3, 88, 123
HSL
198, 95%, 25%
HSB
198, 98%, 48%
CMYK
98, 28, 0, 52
LAB
34, -13, -27
LCH
34, 29, 245
OKLCH
0.43, 0.09, 235
XYZ
7, 8, 20
LUV
34, -23, -34
HWB
198, 1%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.