Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03587E
RGB
3, 88, 126
HSL
199, 95%, 25%
HSB
199, 98%, 49%
CMYK
98, 30, 0, 51
LAB
35, -12, -28
LCH
35, 30, 248
OKLCH
0.44, 0.09, 237
XYZ
7, 9, 21
LUV
35, -23, -37
HWB
199, 1%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.