Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
035AA5
RGB
3, 90, 165
HSL
208, 96%, 33%
HSB
208, 98%, 65%
CMYK
98, 45, 0, 35
LAB
37, 1, -48
LCH
37, 48, 271
OKLCH
0.47, 0.14, 253
XYZ
10, 10, 37
LUV
37, -21, -66
HWB
208, 1%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.