Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
035B91
RGB
3, 91, 145
HSL
203, 96%, 29%
HSB
203, 98%, 57%
CMYK
98, 37, 0, 43
LAB
36, -7, -37
LCH
36, 37, 259
OKLCH
0.46, 0.11, 245
XYZ
9, 10, 28
LUV
36, -23, -50
HWB
203, 1%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.