Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
035B94
RGB
3, 91, 148
HSL
204, 96%, 30%
HSB
204, 98%, 58%
CMYK
98, 39, 0, 42
LAB
37, -6, -38
LCH
37, 39, 261
OKLCH
0.46, 0.12, 246
XYZ
9, 10, 29
LUV
37, -22, -52
HWB
204, 1%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.