Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
035C7C
RGB
3, 92, 124
HSL
196, 95%, 25%
HSB
196, 98%, 49%
CMYK
98, 26, 0, 51
LAB
36, -14, -25
LCH
36, 29, 240
OKLCH
0.45, 0.09, 231
XYZ
8, 9, 20
LUV
36, -24, -32
HWB
196, 1%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.