Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
035FB3
RGB
3, 95, 179
HSL
209, 97%, 36%
HSB
209, 98%, 70%
CMYK
98, 47, 0, 30
LAB
40, 2, -52
LCH
40, 52, 273
OKLCH
0.49, 0.15, 254
XYZ
12, 11, 44
LUV
40, -22, -73
HWB
209, 1%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.