Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0362BA
RGB
3, 98, 186
HSL
209, 97%, 37%
HSB
209, 98%, 73%
CMYK
98, 47, 0, 27
LAB
41, 3, -54
LCH
41, 54, 273
OKLCH
0.50, 0.16, 254
XYZ
13, 12, 48
LUV
41, -23, -77
HWB
209, 1%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.