Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0366AC
RGB
3, 102, 172
HSL
205, 97%, 34%
HSB
205, 98%, 67%
CMYK
98, 41, 0, 33
LAB
41, -4, -45
LCH
41, 45, 265
OKLCH
0.50, 0.14, 249
XYZ
12, 12, 41
LUV
41, -25, -64
HWB
205, 1%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.