Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0367E4
RGB
3, 103, 228
HSL
213, 97%, 45%
HSB
213, 99%, 89%
CMYK
99, 55, 0, 11
LAB
45, 14, -72
LCH
45, 73, 281
OKLCH
0.54, 0.21, 259
XYZ
19, 15, 75
LUV
45, -23, -104
HWB
213, 1%, 11%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.