Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0368EF
RGB
3, 104, 239
HSL
214, 98%, 47%
HSB
214, 99%, 94%
CMYK
99, 56, 0, 6
LAB
46, 18, -76
LCH
46, 78, 283
OKLCH
0.55, 0.22, 260
XYZ
21, 16, 84
LUV
46, -23, -111
HWB
214, 1%, 6%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.