Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
036CC6
RGB
3, 108, 198
HSL
208, 97%, 39%
HSB
208, 98%, 78%
CMYK
98, 45, 0, 22
LAB
45, 1, -55
LCH
45, 55, 271
OKLCH
0.53, 0.16, 253
XYZ
16, 15, 55
LUV
45, -25, -80
HWB
208, 1%, 22%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.