Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
036CF5
RGB
3, 108, 245
HSL
214, 98%, 49%
HSB
214, 99%, 96%
CMYK
99, 56, 0, 4
LAB
47, 17, -77
LCH
47, 79, 283
OKLCH
0.57, 0.22, 259
XYZ
22, 17, 89
LUV
47, -23, -113
HWB
214, 1%, 4%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.