Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
036CFB
RGB
3, 108, 251
HSL
215, 98%, 50%
HSB
215, 99%, 98%
CMYK
99, 57, 0, 2
LAB
48, 19, -80
LCH
48, 82, 284
OKLCH
0.57, 0.23, 260
XYZ
23, 18, 93
LUV
48, -23, -117
HWB
215, 1%, 2%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.