Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
036D96
RGB
3, 109, 150
HSL
197, 96%, 30%
HSB
197, 98%, 59%
CMYK
98, 27, 0, 41
LAB
43, -15, -30
LCH
43, 34, 244
OKLCH
0.50, 0.10, 234
XYZ
11, 13, 31
LUV
43, -28, -41
HWB
197, 1%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.