Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
036FA0
RGB
3, 111, 160
HSL
199, 96%, 32%
HSB
199, 98%, 63%
CMYK
98, 31, 0, 37
LAB
44, -13, -35
LCH
44, 37, 249
OKLCH
0.51, 0.11, 238
XYZ
12, 14, 35
LUV
44, -28, -48
HWB
199, 1%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.