Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
037BBB
RGB
3, 123, 187
HSL
201, 97%, 37%
HSB
201, 98%, 73%
CMYK
98, 34, 0, 27
LAB
49, -11, -42
LCH
49, 44, 256
OKLCH
0.56, 0.13, 242
XYZ
16, 18, 50
LUV
49, -31, -62
HWB
201, 1%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.