Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0380BC
RGB
3, 128, 188
HSL
199, 97%, 37%
HSB
199, 98%, 74%
CMYK
98, 32, 0, 26
LAB
50, -13, -40
LCH
50, 42, 252
OKLCH
0.57, 0.13, 240
XYZ
17, 19, 50
LUV
50, -32, -59
HWB
199, 1%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.