Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0396DF
RGB
3, 150, 223
HSL
200, 97%, 44%
HSB
200, 99%, 87%
CMYK
99, 33, 0, 13
LAB
58, -13, -47
LCH
58, 49, 254
OKLCH
0.64, 0.15, 241
XYZ
24, 27, 74
LUV
58, -37, -71
HWB
200, 1%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.