Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0396E2
RGB
3, 150, 226
HSL
200, 97%, 45%
HSB
200, 99%, 89%
CMYK
99, 34, 0, 11
LAB
59, -13, -49
LCH
59, 50, 256
OKLCH
0.65, 0.15, 242
XYZ
25, 27, 76
LUV
59, -37, -74
HWB
200, 1%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.