Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03ABFF
RGB
3, 171, 255
HSL
200, 100%, 51%
HSB
200, 99%, 100%
CMYK
99, 33, 0, 0
LAB
66, -14, -53
LCH
66, 55, 255
OKLCH
0.71, 0.17, 242
XYZ
33, 36, 100
LUV
66, -42, -82
HWB
200, 1%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.