Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03AFDE
RGB
3, 175, 222
HSL
193, 97%, 44%
HSB
193, 99%, 87%
CMYK
99, 21, 0, 13
LAB
66, -26, -35
LCH
66, 43, 233
OKLCH
0.70, 0.13, 226
XYZ
29, 36, 75
LUV
66, -46, -51
HWB
193, 1%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.