Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
040E20
RGB
4, 14, 32
HSL
219, 78%, 7%
HSB
219, 88%, 13%
CMYK
88, 56, 0, 87
LAB
4, 1, -13
LCH
4, 13, 273
OKLCH
0.17, 0.04, 259
XYZ
0, 0, 1
LUV
4, -2, -6
HWB
219, 2%, 87%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.