Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
041324
RGB
4, 19, 36
HSL
212, 80%, 8%
HSB
212, 89%, 14%
CMYK
89, 47, 0, 86
LAB
5, -1, -14
LCH
5, 14, 266
OKLCH
0.18, 0.04, 252
XYZ
1, 1, 2
LUV
5, -3, -7
HWB
212, 2%, 86%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.