Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
04193B
RGB
4, 25, 59
HSL
217, 87%, 12%
HSB
217, 93%, 23%
CMYK
93, 58, 0, 77
LAB
9, 4, -25
LCH
9, 25, 278
OKLCH
0.22, 0.07, 259
XYZ
1, 1, 4
LUV
9, -4, -18
HWB
217, 2%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.