Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
04224E
RGB
4, 34, 78
HSL
216, 90%, 16%
HSB
216, 95%, 31%
CMYK
95, 56, 0, 69
LAB
13, 5, -31
LCH
13, 31, 279
OKLCH
0.26, 0.09, 258
XYZ
2, 2, 7
LUV
13, -7, -28
HWB
216, 2%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.