Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
04233E
RGB
4, 35, 62
HSL
208, 88%, 13%
HSB
208, 94%, 24%
CMYK
94, 44, 0, 76
LAB
13, -2, -21
LCH
13, 21, 264
OKLCH
0.25, 0.06, 249
XYZ
2, 2, 5
LUV
13, -7, -18
HWB
208, 2%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.