Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
042356
RGB
4, 35, 86
HSL
217, 91%, 18%
HSB
217, 95%, 34%
CMYK
95, 59, 0, 66
LAB
14, 7, -35
LCH
14, 35, 282
OKLCH
0.27, 0.10, 260
XYZ
2, 2, 9
LUV
14, -7, -32
HWB
217, 2%, 66%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.