Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
04284B
RGB
4, 40, 75
HSL
210, 90%, 15%
HSB
210, 95%, 29%
CMYK
95, 47, 0, 71
LAB
15, -1, -26
LCH
15, 26, 269
OKLCH
0.27, 0.08, 252
XYZ
2, 2, 7
LUV
15, -9, -25
HWB
210, 2%, 71%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.