Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
042938
RGB
4, 41, 56
HSL
197, 87%, 12%
HSB
197, 93%, 22%
CMYK
93, 27, 0, 78
LAB
15, -8, -14
LCH
15, 16, 238
OKLCH
0.26, 0.05, 230
XYZ
2, 2, 4
LUV
15, -10, -12
HWB
197, 2%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.