Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
042E5B
RGB
4, 46, 91
HSL
211, 92%, 19%
HSB
211, 96%, 36%
CMYK
96, 49, 0, 64
LAB
18, 1, -31
LCH
18, 31, 273
OKLCH
0.30, 0.09, 254
XYZ
3, 3, 10
LUV
18, -10, -33
HWB
211, 2%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.