Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
04346C
RGB
4, 52, 108
HSL
212, 93%, 22%
HSB
212, 96%, 42%
CMYK
96, 52, 0, 58
LAB
22, 4, -38
LCH
22, 38, 276
OKLCH
0.33, 0.11, 256
XYZ
4, 4, 15
LUV
22, -11, -43
HWB
212, 2%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.