Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
043B47
RGB
4, 59, 71
HSL
191, 89%, 15%
HSB
191, 94%, 28%
CMYK
94, 17, 0, 72
LAB
22, -14, -12
LCH
22, 18, 223
OKLCH
0.33, 0.06, 217
XYZ
3, 4, 7
LUV
22, -15, -12
HWB
191, 2%, 72%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
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