Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
043C6D
RGB
4, 60, 109
HSL
208, 93%, 22%
HSB
208, 96%, 43%
CMYK
96, 45, 0, 57
LAB
24, -1, -34
LCH
24, 34, 268
OKLCH
0.35, 0.10, 251
XYZ
4, 4, 15
LUV
24, -14, -40
HWB
208, 2%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.