Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
043F5D
RGB
4, 63, 93
HSL
200, 92%, 19%
HSB
200, 96%, 36%
CMYK
96, 32, 0, 64
LAB
24, -8, -23
LCH
24, 25, 250
OKLCH
0.35, 0.08, 238
XYZ
4, 4, 11
LUV
24, -16, -27
HWB
200, 2%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.