Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
043F6C
RGB
4, 63, 108
HSL
206, 93%, 22%
HSB
206, 96%, 42%
CMYK
96, 42, 0, 58
LAB
25, -3, -32
LCH
25, 32, 264
OKLCH
0.36, 0.10, 249
XYZ
5, 5, 15
LUV
25, -15, -38
HWB
206, 2%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.