Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044156
RGB
4, 65, 86
HSL
195, 91%, 18%
HSB
195, 95%, 34%
CMYK
95, 24, 0, 66
LAB
25, -12, -18
LCH
25, 22, 236
OKLCH
0.35, 0.07, 228
XYZ
4, 4, 9
LUV
25, -17, -20
HWB
195, 2%, 66%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.