Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044768
RGB
4, 71, 104
HSL
200, 93%, 21%
HSB
200, 96%, 41%
CMYK
96, 32, 0, 59
LAB
28, -9, -25
LCH
28, 27, 250
OKLCH
0.38, 0.08, 238
XYZ
5, 6, 14
LUV
28, -18, -30
HWB
200, 2%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.