Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044958
RGB
4, 73, 88
HSL
191, 91%, 18%
HSB
191, 95%, 35%
CMYK
95, 17, 0, 65
LAB
28, -16, -15
LCH
28, 22, 223
OKLCH
0.37, 0.07, 218
XYZ
4, 5, 10
LUV
28, -20, -16
HWB
191, 2%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.