Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044A7E
RGB
4, 74, 126
HSL
206, 94%, 25%
HSB
206, 97%, 49%
CMYK
97, 41, 0, 51
LAB
30, -3, -36
LCH
30, 36, 265
OKLCH
0.40, 0.11, 249
XYZ
6, 6, 21
LUV
30, -18, -45
HWB
206, 2%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.