Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044E59
RGB
4, 78, 89
HSL
188, 91%, 18%
HSB
188, 96%, 35%
CMYK
96, 12, 0, 65
LAB
30, -18, -13
LCH
30, 22, 215
OKLCH
0.39, 0.07, 211
XYZ
5, 6, 10
LUV
30, -21, -14
HWB
188, 2%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.