Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044E5C
RGB
4, 78, 92
HSL
190, 92%, 19%
HSB
190, 96%, 36%
CMYK
96, 15, 0, 64
LAB
30, -17, -14
LCH
30, 22, 220
OKLCH
0.39, 0.07, 215
XYZ
5, 6, 11
LUV
30, -21, -16
HWB
190, 2%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.